IMAGE BASED: On image based covers, there is usually one person, looking at the camera, smiling. This is typically used on celebrity magazines, and that is why they sell the way they do. Sometimes, magazines will change the cover and make the person not smiling, or not looking at the camera. The most important thing is that the photo on the cover must relate to the style of the publication.
ILLUSTRATION BASED: Illustration based magazines are not that common today. When used, they do not rely on selling in newsstands. They are used to show something funny or out of the ordinary. The New Yorker is the most notable magazine that uses illustrated covers today.
TYPE BASED: Type based covers are usually powerful, and striking. Type can sometimes provide messages better than photos can. These are more popular than illustrated covers, but still not that popular. Recently though, they have been used more because of handwritten letter forms and modern calligraphy.
CONCEPT BASED: Concept based magazines are typically a mix of all three types. They also provide a strong message or something funny. The struggle with them is that need to be easy to understand, and that can be difficult. This type of magazine cover is not used often.
Words and photos on magazines work well together to provide information for readers. This is important because photos can give lots of info, and words help to add to this.
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